varnished desks, brass banker's lamps, a custom-built horseshoe table for the copy editors, shiny black phones for the reporters, thirty-eight Underwood typewriters imported from New York City, thick crystal ashtrays, and thick white carpeting, with a discreet cocktail bar in the east wall .
Six months later, any visitor stepping out of the elevator at the third floor landed directly in a vibrating newsroom, the secretary's desk ahead, a handful of typing reporters left and right, a half-dozen copy editors defacing proofs at the horseshoe table.
In the offices along the walls, salesmen hocked ad space, a stenographer copied down classifieds, the accountant inked ledgers. In the northwest corner was Ott's office, with PUBLISHER etched on the frosted door; in the northeast corner were Leopold T. Marsh, editor-in-chief, and Betty Lieb, news editor. Ranged nearby were senior staffers specializing in business, sports, wire copy, photos, layout. Copyboys buzzed back and forth like pollinating bees .
Printing took place in the subbasement, but it could have been another land.
Unionized Italian laborers ran the deafening press down there, yet few of them ever met anyone who wrote the paper just floors above. In the late afternoon, a truck arrived with a vast roll of newsprint, which the workers slid down the incline at the back, slamming it into the loading bay shuddering the building up to the third floor. Any journalists lazing around up there--joshing with one another, legs kicked up on desks, brimmed hats dangling on shoe tips, cigarettes smoldering in ashtrays--jerked upright in immediate panic. "Fuck, is it that time already?"
Miraculously, by the 10 P.M. deadline the paper had filled every line down every column, no matter the last-minute heart palpitations and blaspheming. Editors rose from their desks for the first time in hours, shrugging tortured shoulder muscles, attempting to exhale .
Most of the journalists were men, Americans chiefly, but with a few Britons, Canadians, and Australians, too. All had been based in Italy when hired, and all could speak the local language. But the paper's newsroom was strictly Anglophone. Someone hung a sign on the elevator door that read, LASCIATE OGNI SPERANZA, VOI CH'USCITE--OUTSIDE IS ITALY.
And when staffers went downstairs for sandwiches they'd say, "I'm headed to Italy--anyone need anything?"
The first full year of operations, 1954, was packed with news: the McCarthy hearings, the Soviets testing a nuclear weapon, the Dow Jones closing at a record high of 382 points. Initially, the paper suffered under the suspicion that it was an international mouthpiece for Ott's business empire, but this was unfounded. The greatest influence over content was necessity--they had holes to fill on every page and jammed in any vaguely newsworthy string of words, provided it didn't include expletives, which they were apparently saving for their own use around the office .
Betty and Leo ran the editorial operations jointly. He liked to say, "I handle the big picture." But it was Betty who wrote--or rewrote--most of the copy; she had an effortless way with prose. As for Ott, he handled the money side and offered advice when solicited, which was often. Betty and Leo speedwalked across the newsroom to his office, each trying to get in the door first. Solemnly, Ott listened, staring at the carpet. Then he looked up, pale blue eyes flitting between Betty and Leo, and issued his ruling .
The three of them got along splendidly. Indeed, the only awkward moments arose when Ott stepped away, at which point Betty and Leo spoke to each other as if newly introduced and watched the door for their publisher to return .
Normally, Ott was ruthless about profit. But the paper was an anomaly: financially, it stank. Back in the United States, his business rivals observed this Italian venture with suspicion. It must be a scheme of sorts, they figured .
If so, the aim was far from clear .
He never
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