being cast in the film: “It was nerve-wracking, because I was aware that
Chamber of Secrets
is a major film with huge audience expectations and that fans already had a very established idea of who Lockhart is. He’s very flamboyant, rather vain and terribly narcissistic. So he’s a delicious character to play, ferociously irritating and charming, but we had to convince audiences that he could have done all the things he claims. We had to make him plausible. I trusted Chris Columbus and his comic timing implicitly.”
Detroit’s Star Theatres announced that they would have a gala premiere on November 16, the proceeds of which would go to benefit the Food Bank of Oakland County and Gleaners Community Food Bank.
Bertie Bott’s Every Flavor Beans offered up 38 flavors of jelly beans tied in to
Harry Potter and the Sorcerer’s Stone
, among them sardine,horseradish and booger. The company’s VP Deirdre Gonzalez stated, “There was some serious consideration given to the bodily fluid flavors. We thought, at the end of the day, do we really want to do that? [But] the people who read [the books] want to live in Harry’s world. They want to be Harry Potter. Bertie Bott’s are the only artificial product on the market. They’re exactly what Harry Potter would be tasting if he were a real person.”
Some skeptics voiced concern about
Sorcerer
’s running time of 152 minutes, but Dan Jolin of
Total Film
magazine philosophically offered, “A hundred million people in the world have read these books and loved them, and there’s a sense of the longer, the better, even for children.”
Reuters reported that props stolen from the set of the Harry Potter films were beginning to show up on eBay.
According to
USA Today
, advance ticket sales for the first Harry film were phenomenal. The newspaper quoted www.fandango. com’s John Singh as saying, “There is Harry Potter mania everywhere. It’s 15 days before the movie opens, and we’re seeing the kind of volume we would normally see
one
day before a blockbuster opens.”
November 2001
In an article appearing in
USA Today
, it was revealed that
Harry Potter and the Sorcerer’s Stone
was produced at a cost of $125 million, its running time would be two hours and thirty-three minutes,the film would be dubbed in 24 languages and subtitled in 16 more, it would open on over 4,000 screens in the United States and Canada, and almost simultaneously in 130 different countries.
Emma Watson, Daniel Radcliffe and Rupert Grint at the premiere of
Harry Potter and the Sorcerer’s Stone.
(Gregory Pace/Corbis)
Rumors that Daniel Radcliffe’s voice broke during filming, thus requiring dubbing from a soundalike, were denied by Warner Brothers.
The London premiere of
Harry Potter and the Sorcerer’s Stone
was a
major
success, with thousands of fans turning out alongside the red carpet at London’s Leicester Square. Numerous stars from film and music attended the event.
Some interesting “rules” governing the Harry Potter films came to light. According to the
Los Angeles Times
, “The Harry Potter rules dictated that all partners had to know the books and follow them faithfully, could not base any products or advertising on future books, and had to always spread the gospel of Harry by drawingnew consumers to his world. One guideline specifically stated that products should be ‘artifacts rather than souvenirs,’ when possible, i.e., if it’s a broomstick, it should look like one Harry and his friends ride on while playing Quidditch.”
According to some sources, one of the offshoots of Pottermania was the fact that numerous children began requesting eyeglasses that looked like the young wizard’s.
The media had a field day depicting
Harry Potter and the Sorcerer’s Stone
and Peter Jackson’s
Lord of the Rings: Fellowship of the Ring
as arch rivals. According to Jackson himself, nothing could be further from the truth. “Everybody paints this sort of competition
Connie Mason with Mia Marlowe
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Jonathan Gash
T. L. Haddix
Bill Pronzini
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