Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb Page A

exploits him, takes advantage of him, milks him; and the more she mistreats him, the more he exposes himself to abuse to satisfy the antifragile thirst of a few moments with her. But some form of happy ending there: from his biography, Buzzati himself ended up marrying, at sixty, a twenty-five year old, Almerina, a former dancer, seemingly the character of the story; when he died shortly after that, she became a good caretaker of his literary legacy.
    Even when authors such as Lucretius (the same of the high mountains earlier in this chapter) rant against the dependence, imprisonment, and alienation of love, treating it as a (preventable) disease, they end up lying to us or themselves. Legend perhaps: Lucretius the priest of anti-romance might have been himself involved in uncontrollable—antifragile—infatuation.
    Like tormenting love, some thoughts are so antifragile that you feed them by trying to get rid of them, turning them into obsessions. Psychologists have shown the irony of the process of thought control: the more energy you put into trying to control your ideas and what you think about, the more your ideas end up controlling you.
Please Ban My Book: The Antifragility of Information
     
    Information is antifragile; it feeds more on attempts to harm it than it does on efforts to promote it. For instance, many wreck their reputations merely by trying to defend it.
    The wily Venetians knew how to spread information by disguising it as a secret. Try it out with the following experiment in spreading gossip: tell someone a secret and qualify it by insisting that it is a secret, begging your listener “not to tell anyone”; the more you insist that it remain a secret, the more it will spread.
    We all learn early on in life that books and ideas are antifragile and get nourishment from attacks—to borrow from the Roman emperor Marcus Aurelius (one of the doer-Stoic authors), “fire feeds on obstacles.” There is the attraction of banned books, their antifragility to interdicts. The first book I read, during my childhood, of Graham Greene’s was
The Power and the Glory,
selected for no other reason than its having been put on the
Index
(that is, banned) by the Vatican. Likewise, as a teenager, I gorged on the books of the American expatriate Henry Miller—his major book sold a million copies in one year thanks to having been banned in twenty-three states. The same with
Madame Bovary
or
Lady Chatterley’s Lover.
    Criticism, for a book, is a truthful, unfaked badge of attention, signaling that it is not boring; and boring is the only very bad thing for a book. Consider the Ayn Rand phenomenon: her books
Atlas Shrugged
and
The Fountainhead
have been read for more than half a century by millions of people, in spite of, or most likely thanks to, brutally nasty reviews and attempts to discredit her. The first-order information is the intensity: what matters is the effort the critic puts into trying to prevent others from reading the book, or, more generally in life, it is the effort in badmouthing someone that matters, not so much what is said. So if you really want people to read a book, tell them it is “overrated,” with a sense of outrage (and use the attribute “underrated” for the opposite effect).
    Balzac recounts how actresses paid journalists (often in kind) to write favorable accounts—but the wiliest got them to write unfavorable comments, knowing that it made them more interesting.
    I have just bought Tom Holland’s book on the rise of Islam for the sole reason that he was attacked by Glen Bowersock, considered to be the most prominent living scholar on the Roman Levant. Until then I had thought that Tom Holland was just a popularizer, and I would not have taken him seriously otherwise. I didn’t even attempt to read Bowersock’s review. So here is a simple rule of thumb (a heuristic): to estimate the quality of research, take the caliber of the highest detractor,or the caliber of the lowest detractor