Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb Page B

whom the author answers in print—whichever is lower.
    Criticism itself can be antifragile to repression, when the fault finder wants to be attacked in return in order to get some validation. Jean Fréron, said to be a very envious thinker, with the mediocrity of envious thinkers, managed to play a role in intellectual history solely by irritating the otherwise brilliant Voltaire to the point of bringing him to write satirical poems against him. Voltaire, himself a gadfly and expert at ticking off people to benefit from their reactions, forgot how things worked when it came to himself. Perhaps Voltaire’s charm was in that he did not know how to save his wit. So the same hidden antifragilities apply to attacks on our ideas and persons: we fear them and dislike negative publicity, but smear campaigns, if you can survive them, help enormously, conditional on the person appearing to be extremely motivated and adequately angry—just as when you hear a woman badmouthing another in front of a man (or vice versa). There is a visible selection bias: why did he attack
you
instead of someone else, one of the millions of persons deserving but not worthy of attack? It is his energy in attacking or badmouthing that will, antifragile style, put you on the map.
    My great-grandfather Nicolas Ghosn was a wily politician who managed to stay permanently in power and hold government positions in spite of his numerous enemies (most notably his archenemy, my great-great-grandfather on the Taleb side of the family). As my grandfather, his eldest son, was starting his administrative and hopefully political career, his father summoned him to his deathbed. “My son, I am very disappointed in you,” he said. “I never hear anything wrong said about you. You have proven yourself incapable of generating envy.”
Get Another Job
     
    As we saw with the Voltaire story, it is not possible to stamp out criticism; if it harms you, get out. It is easier to change jobs than control your reputation or public perception.
    Some jobs and professions are fragile to reputational harm, something that in the age of the Internet cannot possibly be controlled—these jobs aren’t worth having. You do not want to “control” your reputation; you won’t be able to do it by controlling information flow. Instead, focus on altering your exposure, say, by putting yourself in a positionimpervious to reputational damage. Or even put yourself in a situation to benefit from the antifragility of information. In that sense, a writer is antifragile, but we will see later most modernistic professions are usually not.
    I was in Milan trying to explain antifragility to Luca Formenton, my Italian publisher (with great aid from body language and hand gestures). I was there partly for the Moscato dessert wines, partly for a convention in which the other main speaker was a famous fragilista economist. So, suddenly remembering that I was an author, I presented Luca with the following thought experiment: if I beat up the economist publicly, what would happen to me (other than a publicized trial causing great interest in the new notions of
fragilita
and
antifragilita
)? You know, this economist had what is called a
tête à baffe,
a face that invites you to slap it, just like a cannoli invites you to bite into it. Luca thought for a second … well, it’s not like he would like me to do it, but, you know, it wouldn’t hurt book sales. Nothing I can do as an author that makes it to the front page of
Corriere della Sera
would be detrimental for my book. Almost no scandal would hurt an artist or writer. 6
    Now let’s say I were a midlevel executive employee of some corporation listed on the London Stock Exchange, the sort who never take chances by dressing down, always wearing a suit and tie (even on the beach). What would happen to me if I attack the fragilista? My firing and arrest record would plague me forever. I would be the total victim of informational antifragility. But