Fine things
wanted it to be. The press had been favorable beforehand. There had been a beautiful party at the store, with models wearing spectacular clothes, while impeccably dressed waiters served caviar, hors d'oeuvres, and champagne. There was dancing, entertainment, and the freedom to roam around the store with no one else there. And Bernie was proud of it. It was really beautiful, with a light airy feeling combined with enormous style. It had all the chic of New York, with the ease of the West Coast. And Paul Berman was thrilled, too, when he flew out.
    The crowds that came the day of the opening required police cordons and hordes of smiling PR people just to hold them back. But it was all worth it when they saw the record sales for the first week, and even his mother had been proud of him. She had said it was the most beautiful store she'd ever seen, and she had told every salesgirl who helped her for the next five days of shopping there that the manager was her son, and one day, when he went back to New York, he would run the entire chain. She was sure of it.
    When they finally left San Francisco, they went to Los Angeles, and Bernie was surprised to realize how lonely he felt once they were gone, as well as the rest of the contingent from New York. All the board members went back the day after the opening, and Paul had flown on to Detroit that night. And suddenly he was all alone, in the town he had been transplanted in, without a single friend, and an apartment that looked sterile and ugly to him. It was all done in brown and beige, and seemed much too dreary for the gentle northern California sun. He was sorry he hadn't rented a pretty little Victorian flat. But it didn't matter too much anyway. He was always at the store, seven days a week now, since in California they were open every day. He didn't have to come in on weekends at all, but he had nothing else to do anyway, so he did, and everyone noticed it. Bernie Fine worked like a dog, they said, and they all agreed that he was a nice man. He expected a lot of them, but he expected more of himself, and it was difficult to argue with someone like that. He also seemed to have an infallible sense of what was right for the store, and what merchandise they should have, and no one dared quibble with him about that. He was definite, and from what they could see, most of the time, he was right. He had an innate sense of what worked and what didn't, even in this town he barely knew, and he was constantly shifting things, and adjusting to the new information he found out. He kept things moving constantly, shipping things to other branches when they were wrong for San Francisco after all, moving things in, having buyers reorder constantly. But it worked. It was extraordinary, and they all liked him in the store. They didn't even mind the habit he had of roaming the store every day for several hours. He wanted to see what people wore, what they did, how they shopped, what they liked. He would talk to housewives and young girls and single men, he even took a personal interest in their children's wear. He wanted to know everything, and the only way to do that, he said, was to be in the front lines.
    He was frequently being handed things to ring up and items to return, and he did what he could, and found a salesperson as quickly as possible, but he was happy to meet the customer every time, and the store personnel were getting used to him. They were used to seeing him everywhere, with his auburn hair, the well-trimmed beard, warm green eyes, and well-tailored English suits. He never said an unkind word, and when he wanted things done differently, he spoke calmly and quietly, explaining what he wanted done so that the employee understood. And as a result, they all had enormous respect for him. In New York, just looking at the sales figures, Paul Berman knew they had done the right thing, and he wasn't surprised at all. Bernie was going to turn Wolffs San Francisco into the finest store in

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