KaChing: How to Run an Online Business that Pays and Pays by Mark Victor Hansen, Joel Comm
Authors: Mark Victor Hansen, Joel Comm
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computer games into a successful web site, I turned my attention to something else that gave me pleasure, and still does... shopping!
Yes, I admit it. I don’t just get a thrill from hearing a KaChing telling me I have money coming in. I also get a thrill from hearing the KaChing that tells me I’m spending money—especially when I’m buying something on sale. So after creating WorldVillage.com , I launched DealofDay.com , a site that helps people find bargains. The site gets over 25,000 visits a day and continues to grow.
Since then things have gotten better and better, and I don’t think it’s a coincidence. I believe that when you’re doing what you were born to do, the path unfolds right in front of you. It might not be straight, and it certainly won’t be bump-free. But it’s yours; it takes you where you want to go, and it feels right.
Nor will it be the only path you take. Passions change over time. I started with a passion for computer games, and I still enjoy playing. But my mission is a lot bigger now. We grow and mature and change.
Today, whether you’re taking your first steps and have yet to hear that first KaChing, or whether you have been online for a while and just want to know how to take in even more money, ask yourself whether you’re doing what you love. Launch a site about your biggest passion and just see how much you enjoy building it.
Don’t worry about the money. Do it for fun. I think it’s inevitable that when you do enjoyable work in an environment that’s as fertile and rich as the Internet, the rewards grow on their own.
2. YOU HAVE TO BELIEVE
Once you’ve identified your dream, you have to believe it’s the right one.
You have to believe that your life has a plan and a purpose. That belief can take a number of different forms. Personally, I believe there is a God and that He has a plan for my life. Regardless, you have to believe that what you’re doing is right—and right for you. With a belief and a dream, things start to happen.
But they don’t always happen in quite the way you want. Businesses have ups and downs, and there will be times when your belief is tested. That certainly happened to me when I was starting out.
When I began building a web site, I had an investor. He provided $25,000, allowing me to quit my job and prepare to make my first million. By the summer, I had $1.37 left.
Things really weren’t looking good and I had every reason to think that I should be doing something else. But I was certain that this was what I was supposed to do. I knew it.
I believed it.
Within a week I received an e-mail from a man in Seattle. I’d never heard of him, and I’d certainly never heard of the Japanese multimedia corporation he said he was representing. His e-mail said that the company wanted to license some of my web site content and localize it for the Japanese market.
I figured that would be worth a couple hundred bucks a month. Before I could say anything, he offered me $5,000 a month. We upsold him to $7,500 a month, and out of nowhere the company was saved.
You could say that was just dumb luck. But I don’t think so. If I hadn’t believed that I was doing the right thing, I would have given up long before that e-mail came in. When you believe that you’re doing what you’re supposed to be doing, things happen. You stick to it and you work hard, even when the quitters would have long since given up.
If you want to be successful, you have to believe that there is a plan and a purpose in your life. Forget about what your friends say. Don’t listen to your relatives if they try to change your mind. You have to believe the truth: that you have a path. Once you’ve found it, you have to keep doing it.
3. YOU HAVE TO PREPARE
Dreams and beliefs are mental things. But to achieve success you have to break a sweat, too. You have to prepare.
Before I became a mobile DJ, I
Yes, I admit it. I don’t just get a thrill from hearing a KaChing telling me I have money coming in. I also get a thrill from hearing the KaChing that tells me I’m spending money—especially when I’m buying something on sale. So after creating WorldVillage.com , I launched DealofDay.com , a site that helps people find bargains. The site gets over 25,000 visits a day and continues to grow.
Since then things have gotten better and better, and I don’t think it’s a coincidence. I believe that when you’re doing what you were born to do, the path unfolds right in front of you. It might not be straight, and it certainly won’t be bump-free. But it’s yours; it takes you where you want to go, and it feels right.
Nor will it be the only path you take. Passions change over time. I started with a passion for computer games, and I still enjoy playing. But my mission is a lot bigger now. We grow and mature and change.
Today, whether you’re taking your first steps and have yet to hear that first KaChing, or whether you have been online for a while and just want to know how to take in even more money, ask yourself whether you’re doing what you love. Launch a site about your biggest passion and just see how much you enjoy building it.
Don’t worry about the money. Do it for fun. I think it’s inevitable that when you do enjoyable work in an environment that’s as fertile and rich as the Internet, the rewards grow on their own.
2. YOU HAVE TO BELIEVE
Once you’ve identified your dream, you have to believe it’s the right one.
You have to believe that your life has a plan and a purpose. That belief can take a number of different forms. Personally, I believe there is a God and that He has a plan for my life. Regardless, you have to believe that what you’re doing is right—and right for you. With a belief and a dream, things start to happen.
But they don’t always happen in quite the way you want. Businesses have ups and downs, and there will be times when your belief is tested. That certainly happened to me when I was starting out.
When I began building a web site, I had an investor. He provided $25,000, allowing me to quit my job and prepare to make my first million. By the summer, I had $1.37 left.
Things really weren’t looking good and I had every reason to think that I should be doing something else. But I was certain that this was what I was supposed to do. I knew it.
I believed it.
Within a week I received an e-mail from a man in Seattle. I’d never heard of him, and I’d certainly never heard of the Japanese multimedia corporation he said he was representing. His e-mail said that the company wanted to license some of my web site content and localize it for the Japanese market.
I figured that would be worth a couple hundred bucks a month. Before I could say anything, he offered me $5,000 a month. We upsold him to $7,500 a month, and out of nowhere the company was saved.
You could say that was just dumb luck. But I don’t think so. If I hadn’t believed that I was doing the right thing, I would have given up long before that e-mail came in. When you believe that you’re doing what you’re supposed to be doing, things happen. You stick to it and you work hard, even when the quitters would have long since given up.
If you want to be successful, you have to believe that there is a plan and a purpose in your life. Forget about what your friends say. Don’t listen to your relatives if they try to change your mind. You have to believe the truth: that you have a path. Once you’ve found it, you have to keep doing it.
3. YOU HAVE TO PREPARE
Dreams and beliefs are mental things. But to achieve success you have to break a sweat, too. You have to prepare.
Before I became a mobile DJ, I
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