The Billionaire's Vinegar

The Billionaire's Vinegar by Benjamin Wallace

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Authors: Benjamin Wallace
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before the bicentennial of Jefferson’s visit to Bordeaux. When his friends pressed him for more details, Rodenstock clammed up.
    The circle of collectors that had formed around Rodenstock by the time of the Jefferson bottles’ discovery was drawn together by wine, and they learned little about each other that did not pertain to it. To the world, Hardy Rodenstock presented a stolid moon of a face, barely interrupted by small, opaque eyes and the faintest suggestion of a mouth. He was physically unprepossessing. What you remembered about him were not the stippled-in details but the big-brush outlines. He wore his brown hair in a boyish shag that downplayed his forty-four years. He dressed flashily, favoring shiny double-breasted suits with big lapels, starched colored shirts with contrasting white collars and cuffs, sharply creased slacks, and modishly tinted plastic eyeglasses. Despite “dressing like a banker,” as an auctioneer recalled, he never seemed to have any money. He had a worldly mien, a quiet self-assurance that could come across as humility or aloofness. As he shook your hand, he would click his heels together.
    How Rodenstock became interested in wine was a story that changed depending on who was asking him and when. There were three stories. The one he told least often, and which was given the least credence, was that he had started drinking wine as a child, with his grandfather. The one he told most often involved a Damascene conversion. After the funeral of a friend’s father in 1976, the son of the deceased served four of the most legendary wines in history out of the family cellar: 1961 Château Palmer, 1945 Mouton-Rothschild, 1947 Cheval Blanc, and 1921 Château d’Yquem. Palmer, a wine that was officially a third growth and unofficially considered to be just below the first growths in quality, was regarded, in the 1961 vintage, as sublime. Rodenstock said that tasting the four wines was a life-altering experience, and that he became instantly obsessed.
    The third story—and the one that those in the German wine scene who had known Rodenstock longest believed to be the truth—was neither as simple as the first nor as mythic as the second. Rodenstock made his living managing
Schlager
acts—a style of easy-listening German pop music—and according to this version, he had booked some of his clients for a festival in Wiesbaden and gotten stiffed. The promoter had no money, and offered to pay him in cases of wine, his only currency. Rodenstock protested angrily that he drank beer and schnapps, but ended up driving a van to collect the wine. He forgot about it for a while, then during the winter he retrieved some of the bottles from his basement. They were white Burgundies, and he liked them. He bought more wine and soon did, indeed, become obsessed.
    At first Rodenstock would invite music-business friends to drink with him, but as his interests turned increasingly toward the old and rare, he found their nuances were lost on those people. Many wine neophytes have a mentor who guides them through the intricacies of wine when they are just starting out. Self-taught, Rodenstock had no desire for a tutor, but he was eager to find likeminded appreciators with whom to share his experiences. He read
Essen und Trinken,
the first modern gastronomy magazine in Germany, and signed up for its tours of wine regions. Through these he met the wine journalist Heinz-Gert Woschek, and other readers, and was directly exposed to the châteaux for the first time. He found he had a particular interest in Bordeaux, and he arranged other visits privately.
    When Woschek launched Germany’s first wine magazine,
Woscheks Wein Report
(soon renamed
Alles über Wein
), in 1981, Rodenstock began writing long articles that gave him further entrée to the châteaux and their owners. He became a regular buyer at wine auctions at Christie’s and Sotheby’s in London, and at Cave Nicolas, a merchant in Paris. He was a hobbyist who

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