subjects had to watch one movie right away. They then had to watch another in two days and a third two days after that. Most people picked Schindler’s List as one of their three. They knew it was a great movie because all of their friends said it was, and it had earned dozens of the highest awards. Most didn’t, however, choose to watch it on the first day. Instead, people tended to pick lowbrow movies on the first day. Only 44 percent went for the heavier stuff first. The majority tended to pick comedies, like The Mask, or action flicks, like Speed, when they knew they had to watch their choice forthwith. Planning ahead, people picked highbrow movies 63 percent of the time for their second movie and 71 percent of the time for their third. When they ran the experiment again but told subjects they had to watch all three selections back-to-back, Schindler’s List was thirteen times less likely to be chosen at all. The researchers had a hunch people would go for the junk food first, but plan healthy meals in the future.
Many studies over the years have shown you tend to have time-inconsistent preferences. When asked if you would rather have fruit or cake one week from now, you will usually say fruit. A week later, when the slice of German chocolate and the apple are offered, you are statistically more likely to go for the cake.
This is why your Netflix queue is full of great films you keep passing over for Family Guy . With Netflix, the choice of what to watch right now and what to watch later is like candy bars versus carrot sticks. When you are making plans, your better angels point to the nourishing choices, but in the moment you go for what tastes good.
This is sometimes called present bias—being unable to grasp that what you want will change over time, and what you want now isn’t the same thing you will want later. Present bias explains why you buy lettuce and bananas only to throw them out later when you forget to eat them. This is why when you are a kid you wonder why adults don’t own more toys. Present bias is why you’ve made the same resolution for the tenth year in a row, but this time you mean it. You are going to lose weight and forge a six-pack of abs so ripped you can deflect arrows.
You weigh yourself. You buy a workout DVD. You order a set of weights. One day you have the choice between going for a run or watching a movie, and you choose the movie. Another day you are out with friends and can choose a cheeseburger or a salad. You choose the cheeseburger. The slips become more frequent, but you keep saying you’ll get around to it. You’ll start again on Monday, which becomes a week from Monday. Your will succumbs to a death by a thousand cuts. By the time winter comes, it looks like you already know what your resolution will be the next year.
Procrastination manifests itself within every aspect of your life.
You wait until the last minute to buy Christmas presents. You put off seeing the dentist, or getting that thing checked out by the doctor, or filing your taxes. You forget to register to vote. You need to get an oil change. There is a pile of dishes getting higher in the kitchen. Shouldn’t you wash clothes now so you don’t have to waste a Sunday cleaning everything you own?
Perhaps the stakes are higher than choosing to play Angry Birds instead of doing sit-ups. You might have a deadline for a grant proposal, or a dissertation, or a book.
You’ll get around to it. You’ll start tomorrow. You’ll take the time to learn a foreign language, to learn how to play an instrument. There’s a growing list of books you will read one day.
Before you do though, maybe you should check your e-mail. You should head over to Facebook too, just to get it out of the way. A cup of coffee would probably get you going; it won’t take long to go grab one. Maybe just a few episodes of that show you like.
You can try to fight it back. You can buy a daily planner and a to-do list application for your
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