You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself by David Mcraney

Book: You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself by David Mcraney Read Free Book Online
Authors: David Mcraney
Tags: Psychological, Humor & Satire
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of holes. They find a narrative in all the mundane moments, extracting the good bits and tossing aside the rest. This means they can create any orderly story they wish from their reserves of chaos. Was that one girl really a horrific bitch? Was that guy with the gelled hair and fake tan really that dumb? Unless you can pull back and see the entire barn, you’ll never know.
    The reach of the fallacy is far greater than reality shows, presidential trivia, and spooky coincidences. When you use the sharpshooter fallacy to determine cause from effect, it can harm people. One of the reasons scientists form a hypothesis and then try to disprove it with new research is to avoid the Texas sharpshooter fallacy. Epidemiologists are especially wary of it as they study the factors that lead to the spread of disease. If you look at a map of the United States with dots assigned to where cancer rates are highest, you will notice areas of clumping. It looks like you have a pretty good indication of where the groundwater must be poisoned, or where high-voltage power lines are bombarding people with damaging energy fields, or where cell phone towers are frying people’s organs, or where nuclear bombs must have been tested. A map like that is a lot like the side of the sharpshooter’s barn, and presuming there must be a cause for cancer clusters is the same as drawing bull’s-eyes around them. More often than not, cancer clusters have no scary environmental cause. There are many agents at work. People who are related tend to live near one another. Old people tend to retire in the same areas. Eating, smoking, and exercise habits tend to be similar region to region. And, after all, one in three people will develop cancer in his or her lifetime. To accept that things like residential cancer clusters are often just coincidence is deeply unsatisfying. The powerlessness, the feeling you are defenseless to the whims of chance, can be assuaged by singling out an antagonist. Sometimes you need a bad guy, and the Texas sharpshooter fallacy is one way you can create one.
    According to the Centers for Disease Control the number of autism cases among eight-year-olds increased 57 percent from 2002 to the 2006. Looking back over the last twenty years, the rate of autism has gone up 200 percent. Today, one in seventy male children has some form of autism spectrum disorder. It seemed absolutely nuts when those numbers were first released. Parents around the world panicked. Something must be causing autism numbers to rise, right? Early on, a bull’s-eye was painted around vaccines because symptoms seemed to show up about the same time as kids were getting vaccinated. Once they had a target, a cluster, people failed to see all the other correlations. After years of research and millions of dollars, vaccines have been ruled out, but many refuse to accept the findings. Singling out vaccines while ignoring the millions of other factors is the same as noting the Titan hit an iceberg but omitting it had sails.
    Lucky streaks at the casino, hot hands in basketball, a tornado sparing a church—these are all examples of humans finding meaning after the fact, after the odds are tallied and the numbers have moved on. You are ignoring the times you lost, the times the ball missed the basket, and all the homes the tornado blindly devoured.
    In World War II, Londoners took notice when bombing raids consistently missed certain neighborhoods. People began to believe German spies lived in the spared buildings. They didn’t. Analysis afterward by psychologists Daniel Kahneman and Amos Tversky showed the bombing strike patterns were random.
    Anywhere people are searching for meaning, you will see the Texas sharpshooter fallacy. For many, the world loses luster when you accept the idea that random mutations can lead to eyeballs or random burn patterns on toast can look like a person’s face.
    If you were to shuffle a deck and draw out ten cards, the chances of the sequence

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