say.
Without so much as a word about Chris Yop’s presence among us, the input documents got handed around. Everyone took a copy; Chris Yop took a copy, too. Did he really plan to sit through the entire input meeting though he was no longer an employee? Lynn took her jacket off and flung it over her chair, sat down, and said, “Okay. Let’s get this funeral started.” She began to read from the input document. When we turned the page, Yop turned the page. It was hard to concentrate on anything else. There was Lynn, reading from the input document, and then there was Yop reading from the input document, and the one had just fired the other, but there they both were, carrying on as if nothing at all had happened. Maybe she hadn’t noticed him? Maybe she had other things on her mind?
Our project turned out to be pro bono. The agency had donated our services to a popular breast cancer fund-raising event sponsored by the Alliance Against Breast Cancer. Our job, Lynn explained, reading from the input document, was to raise awareness of the event and to boost donations across the country. We would be doing so by advertising in nationally distributed magazines and on the backs of cereal boxes.
We had to wonder, was this just a bizarre coincidence? We thought she might finally say something to us about her diagnosis. We watched her, but she never wavered from her steady reading of the input document. She gave no indication that this project was different in any way from any other project. We looked around at one another. Then we looked back down at the input document. When she was through, she explained a few extraneous matters, and then she asked us if we had any questions. We told her it sounded like a great project, and we inquired how we happened to get involved. “Oh, I know the committee chair,” she replied. “I’ve been saying no for two years and I just didn’t have the energy to say no anymore.” She shrugged. Noticing something in the corner of her eye, she turned and picked lint off the shoulder of her blouse. “Any other questions?” No one said a word. “Okay,” she said. “Funeral’s over.” And with that, we all got up and left her office. Yop almost made it out into the hall when she called him back in. “Chris,” she said, “can I have a word with you, please? Joe,” she added, “get the door on your way out, will you?” Yop turned back, downcast and hesitant. Lynn got up to draw her blinds. Yop walked back in, the door closed, and that was the last we saw of them.
We set off for our offices and cubicles, immediately leaving them again to gather in small clusters, in doorways and print stations, to discuss the almost surreal pro bono project we had on our hands. During the input she had asked us to envision a loved one being diagnosed with the disease — a wife, a mother — so that we could really sympathize with cancer sufferers and design a more effective communication. Well,
she
had the disease. If someone could give us insight to sympathize with the sick for a more effective communication, who better than she? And yet not a word. Everyone knew she was a private person. And we had a reputation for gossip. We didn’t expect that she would just come out and announce that she had cancer. But she was also a very dedicated marketer, and in that respect, it was perhaps odd, despite her sense of privacy, that she did not extend herself to help us better understand the horror of a diagnosis, for example, or the misery of treatments, if understanding those things were necessary for coming up with a better ad. We didn’t know if we should believe that she just happened to know some committee chair who had pestered her and pestered her until she agreed to donate our time.
She had a command of business politics like no one we had ever known. In 1997 she quarreled with Roger Highnote. He departed, and our lives improved dramatically. She was an enemy of the lowest common denominator. The
Without so much as a word about Chris Yop’s presence among us, the input documents got handed around. Everyone took a copy; Chris Yop took a copy, too. Did he really plan to sit through the entire input meeting though he was no longer an employee? Lynn took her jacket off and flung it over her chair, sat down, and said, “Okay. Let’s get this funeral started.” She began to read from the input document. When we turned the page, Yop turned the page. It was hard to concentrate on anything else. There was Lynn, reading from the input document, and then there was Yop reading from the input document, and the one had just fired the other, but there they both were, carrying on as if nothing at all had happened. Maybe she hadn’t noticed him? Maybe she had other things on her mind?
Our project turned out to be pro bono. The agency had donated our services to a popular breast cancer fund-raising event sponsored by the Alliance Against Breast Cancer. Our job, Lynn explained, reading from the input document, was to raise awareness of the event and to boost donations across the country. We would be doing so by advertising in nationally distributed magazines and on the backs of cereal boxes.
We had to wonder, was this just a bizarre coincidence? We thought she might finally say something to us about her diagnosis. We watched her, but she never wavered from her steady reading of the input document. She gave no indication that this project was different in any way from any other project. We looked around at one another. Then we looked back down at the input document. When she was through, she explained a few extraneous matters, and then she asked us if we had any questions. We told her it sounded like a great project, and we inquired how we happened to get involved. “Oh, I know the committee chair,” she replied. “I’ve been saying no for two years and I just didn’t have the energy to say no anymore.” She shrugged. Noticing something in the corner of her eye, she turned and picked lint off the shoulder of her blouse. “Any other questions?” No one said a word. “Okay,” she said. “Funeral’s over.” And with that, we all got up and left her office. Yop almost made it out into the hall when she called him back in. “Chris,” she said, “can I have a word with you, please? Joe,” she added, “get the door on your way out, will you?” Yop turned back, downcast and hesitant. Lynn got up to draw her blinds. Yop walked back in, the door closed, and that was the last we saw of them.
We set off for our offices and cubicles, immediately leaving them again to gather in small clusters, in doorways and print stations, to discuss the almost surreal pro bono project we had on our hands. During the input she had asked us to envision a loved one being diagnosed with the disease — a wife, a mother — so that we could really sympathize with cancer sufferers and design a more effective communication. Well,
she
had the disease. If someone could give us insight to sympathize with the sick for a more effective communication, who better than she? And yet not a word. Everyone knew she was a private person. And we had a reputation for gossip. We didn’t expect that she would just come out and announce that she had cancer. But she was also a very dedicated marketer, and in that respect, it was perhaps odd, despite her sense of privacy, that she did not extend herself to help us better understand the horror of a diagnosis, for example, or the misery of treatments, if understanding those things were necessary for coming up with a better ad. We didn’t know if we should believe that she just happened to know some committee chair who had pestered her and pestered her until she agreed to donate our time.
She had a command of business politics like no one we had ever known. In 1997 she quarreled with Roger Highnote. He departed, and our lives improved dramatically. She was an enemy of the lowest common denominator. The
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